Walmart Bets On Curbside Grocery Pickup In Bid To Beat Out Amazon, Target

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On Tuesday, Walmart announced the launch of a grocery pick-up service in eight new markets including Atlanta, Tucson and Salt Lake City.

Shoppers in these as well as five test markets will be able to order their groceries online on Walmart.com, then drive to their local Walmart store to pick up their order in a designated space reserved for the service.

“With 70% of the U.S. population living within 5 miles of an existing Walmart store, this is an idea that simply makes sense for us,” wrote the retail giant’s head of e-commerce Michael Bender in a blog post.

“We have the locations already in place, and with our website and mobile app expertise, we’re able to combine those things in a way that helps our customers save time and still take advantage of our everyday low prices.”

The move comes as Walmart competitors including Amazon.com AMZN -8.87% and Target TGT +0.00% test out e-commerce grocery initiatives of their own.

Amazon is testing its subscription AmazonFresh grocery delivery service in urban markets including Seattle, Brooklyn and Philadelphia.

Target, meanwhile, has been rolling out local pickup outside stores in San Francisco, New York and New Jersey in conjunction with startup Curbside.  The Palo Alto-based company, which has raised $34.5 million to date, allows shoppers to buy goods from any nearby Target store online and then collect them without leaving their cars.

Curbside has also inked a deal with Best Buy BBY +1.25% in Bay Area markets, allowing customers to buy their gadgets via their phones and pick them up promptly from the parking lot.

Walmart will add new towns and cities to its grocery pickup rollout in the coming weeks, said e-commerce chief Bender.

“This new, easy shopping experience is an innovation that’s helpful for anyone with a busy schedule – particularly moms with small children,” he wrote in his blog post. “They can shop online and choose the pickup time that works for them, and they never have to unbuckle anyone’s seat belt.”

http://www.forbes.com/sites/clareoconnor/2015/09/29/walmart-bets-on-curbside-grocery-pickup-in-bid-to-beat-out-amazon-target/?utm_source=followingimmediate&utm_medium=email&utm_campaign=20150929

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