Top 10 Resume Rules


  1. Resume should be geared towards the job that you want.
  2. Lose the objective statement. It is no longer about what you are looking for. It is about what you can do for the employer. Start with a profile/summary.
  3. Bullets should be action oriented and results focused. Provide specific examples of your experience. Why is it important?
  4. Use bullets, not paragraphs.
  5. Lose irrelevant content. i.e., leave off past industry certifications.
  6. Make sure it is error free.
  7. Keep it to an appropriate length. 1 page for every 10 years of experience. Think about content and formatting. Do not put only a few lines on the second page.
  8. Formatting should be clear and legible
  9. Ensure you can elaborate on anything you have listed.
  10. If you have questions, seek help from mentors, classmates, professors, coworkers, etc!

*Provided by Forward Thinking Resumes Webinar

Eccles School of Accounting Top 25 Best Programs


The David Eccles School of Accounting was ranked 21 for the Master of Accounting (MAcc) program and 22 for the undergraduate program, this year.

It is an honor to have been and currently be a part of  such an amazing program at the University of Utah. I graduated from the David Eccles School of Business in 2014, having attained my Accounting degree.

What made, and constantly makes, this program one of the top in the nation was, and is, the high level of teacher talent, academic rigor, and ethical conduct. To say the least, an accounting degree is not “a walk in the park!” Furthermore, the connections with the public accounting firms, as well as the relationships with industrial firms, are extremely strong. Networking opportunities are endless.

REI Stores Will Be Closed On Black Friday And Encourage Customers To Get Outside Instead


REI – a privately held niche retailer that primarily sells outdoor recreation gear, sporting goods and apparel – announced this week that they will be closed on Black Friday this year and instead encourage their customers to “opt out” of shopping and instead spend time outside.

In an email sent to their customers, REI stated the following:

This Black Friday the co-op is doing something different. We’re closing all 143 of our stores. Instead of reporting to work, we’re paying our employees to do what we love most—be outside. We want you to be the first to hear—not just what we’re doing, but why. We’re passionate about bringing you great gear, but we’re even more passionate about the experiences it unlocks for all of us. Perhaps John Muir said it best back in 1901: “thousands of tired, nerve-shaken, over-civilized people are beginning to find out that going to the mountains is going home.” We think Black Friday is the perfect day to remind people of this essential truth. And don’t worry, you’ll still enjoy great deals on great gear all holiday season long. But on this one day, we’re going to #OptOutside and we want you to join us. While the rest of the world is fighting it out in the aisles, we hope to see you in the great outdoors. Visit and you’ll discover great ways to #OptOutside from coast to coast. Let’s get out there, REI.”

Shoppers are encouraged to opt out of Black Friday and instead get outside by niche retailer REI. Their message to #OptOutside was announced on Monday, October 26, 2015. (Matt Peyton/AP Images for REI)

Additionally, REI President and CEO Jerry Stritzke shares the following on the #OptOutside website from REI – which also includes a countdown clock leading up to this big day.

For 76 years, our co-op has been dedicated to one thing and one thing only: a life outdoors. We believe that being outside makes our lives better. And Black Friday is the perfect time to remind ourselves of this essential truth. We’re a different kind of company—and while the rest of the world is fighting it out in the aisles, we’ll be spending our day a little differently. We’re choosing to opt outside, and want you to come with us,” Stritzke shared on the REI website.

With many stores planning to open as early as Thanksgiving – including Walmart, Target TGT +0.00%, Best Buy BBY +0.00% and Kohl KSS +0.00% – and countless others opening early and staying open late on Black Friday, it comes as a bit of a surprise that REI is planning to instead close their stores. Then again, this could be among the smartest marketing moves we see among retailers this holiday season. Driving attention to their stores and rallying customers to bring attention to their #OptOutside message may just be the right combination for REI to gain holiday sales success – despite their closed stores on Black Friday. One customer who feels this way is Colorado based Heather Stinnett, who was excited to see REI announce their plans for Black Friday in an email she received this past Monday.

I love the idea that REI is closing their doors on Black Friday when everyone else seems to be opening early or worse, opening on Thanksgiving. It speaks volumes about their brand integrity, which is something I’ve always valued as a consumer. And while I hadn’t necessarily planned to shop at REI this holiday season, their message to #OptOutside has motivated me to not only get outside on Black Friday, but also to support REI this holiday season as a customer,” Stinnett stated.

Stinnett and other customers will have to wait to shop online at, as well, on Black Friday. Their bold move to close their stores also includes freezing online orders until Saturday. Additionally, only a handful of employees will be working on Black Friday while the other 12,000 plus get a paid day off… on one condition, that is. And that’s to get outside.

As always, only time will tell if this marketing move lives up to it’s expectations… but I can assure you one thing. This niche retailer of 143 stores just launched themselves some fantastic attention leading up to the busiest shopping season – not just day – of the year.

Snowbird Site Visit

Cover Photo

October 23, 2015- It is always nice to get out of the valley and take a trip into the woods. Snowbird is located 30 minutes from the SLC International Airport. It is a destination resort and isn’t meant for “newbs.” Experienced skiers and snowboarders ride this resort because of the variety of terrain and the 500″ of fresh snow each year. In 2011, the resort experienced its largest snowfall, 776″.

The Eccles Outdoor Industry Club had the chance to visit Snowbird and talk with Jim Powell, the Director of Marketing. One cool thing they changed this year is RFID ticketing. Now, skiers can ride around with an RFID card, instead of using the traditional paper tickets. With this new system, parents can load $200 on the their child’s card and let them go off on their own.


UofU Executive MBA Ranked 22 in the Nation, According to Financial Times


Wow, what an amazing feat. The David Eccles School of Business just keeps moving up in the ranks, year after year. I am proud to be a part of such a great program, and cannot wait to give back once I leave my mark in the Full-Time MBA program.

“The program ranked No. 22 nationally and No. 83 globally, moving up 8 and 12 spots respectively. The Eccles School’s program also ranked No. 4 in the West.”

As Walmart Forecast Dips, Is It Also Losing The Low-Price Battle To Amazon?


Walmart shocked Wall Street on Wednesday when its CFO announced a dour earnings forecast not just for this fiscal year, but the next two.

The disappointing forecast — the result, said CEO Doug McMillon, of multi-billion-dollar investments in e-commerce technology and an hourly worker wage boost to $10 — saw the stock sink 10%. In one morning, the Bentonville, Ark.-based retail giant lost well over $20 billion in market value.

The jury is still out on whether this stock plunge, Walmart’s biggest one-day drop since 1988, is an overreaction on the part of investors. McMillon is selling the news as part of a “three-year growth plan” that’ll see the chain better able to compete online with the likes of AMZN +3.03%

They certainly have plenty of ground to gain. As Forbes contributor Walter Loeb noted, less than 3% of Walmart’s total sales today come from e-commerce. Macy M +2.00%, by way of comparison, makes 8% of its revenues from online shopping.

Still, Walmart’s greatest value proposition has always been its low price guarantee. All the technological bells and whistles in the world won’t endear Walmart to its shoppers if they aren’t making good on that promise online as well as in-store.

Data recently released by retail analytics firm Boomerang Commerce suggests that in one hotly contested category, Walmart is losing ground.

Boomerang analyzed 1,200 consumer electronics items across 490 brands over the same two-day period to see how Walmart, Target TGT -1.33%, Best Buy, and much-hyped new market entrant were competing with Amazon on price and assortment.

Walmart was Amazon’s closest competitor in terms of assortment, boasting a 32.9% overlap with Amazon’s consumer electronics products. Best Buy and Jet overlapped by 29.5% and 16.4% respectively.

Where Walmart lost out was pricing. Its ‘most popular’ (or ‘head’, in retail jargon) electronics cost on average 8.3% more than Amazon’s. was able to more closely match Amazon on price, with only a 1.4% premium. Jeff Bezos’ online titan discounts its gadgets aggressively, with an average of 66% off list prices, Boomerang found.

Walmart’s discounts averaged 22%, beating Target, which offered 15% off on average in this category.

The big-box behemoth did beat out Amazon on its assortment of products from the top five most popular consumer electronics brands across these e-commerce sites. Walmart and Best Buy had the most items on offer by Sony, Samsung, Fujifilm, Asus and Dell.

As Walmart invests $1.1 billion in e-commerce, its assortment and pricing may well grow more competitive. The company is also making a bet on curbside pickup, allowing shoppers to order their groceries online and collect them from the store parking lot. Right now, not even Amazon can compete with that convenience, at least in the bulk of the country. Its same-day grocery delivery service AmazonFresh is so far available only in a handful of urban markets.

50th Anniversary School of Medicine Celebration



A beautiful evening spent at Little America Hotel in Salt Lake City, Utah. Bridging the past with the present and soon to be future, October 9, 2015 was a special night for the School of Medicine. Alumni from the University of Utah were recognized for their contributions, honors, and past service.

The Distinguished Alumni Award went to Val G. Hemming, MD 1966. The Distinguished Service Award fell upon James R. Scott, MD. Finally, the Distinguished Humanitarian Award was granted to Catherine R. deVries, MD, FACS, FAAP. These three individuals have helped the University in the past, now in the present, and will continue in the future.

Oh, and the best part about the future, a brand-new School of Medicine building, worth hundreds of thousands of dollars, to be built in the next few years!

Wasatch Touring Site Visit (EOIC)


On Wednesday, October 7, 2015, the Eccles Outdoor Industry Club visited Wasatch Touring in Salt Lake City, Utah. Riley Cutler gave us the site tour and told us all about the operations. One interesting fact is that small outdoor retail stores actually get new products in their doors quicker than larger outdoor retail stores, like Dicks Sporting Goods or REI. The reason for this is because Wasatch Touring can test out a small quantity of new products, without having to buy a large bulk of the product. Therefore, Wasatch is always up-to-date with products, well in advance of the product’s official release year.

Waltman||Co Microfiber Ties


A pure white, smooth, 100% silk tie. Narrow and skinny to be “in” for the day. Backside has microfiber material to clean your glasses, phones, and tablets. The best attribute you might ask? Well, it has to be the length! 63″ to be exact. Perfect if you are 6’7.5″ in height. It is almost impossible to find extra-long ties, plus have it be skinny, in today’s market. Waltman||Co has combined all the must haves in one product. Brilliant.

Is Volkswagen’s New CEO The Best Person For The Job?

WOLFSBURG, GERMANY - SEPTEMBER 25:  Matthias Mueller, head of German automaker Porsche, speaks to the media after the governing board of Volkswagen announced he will succeed former Volkswagen CEO Martin Winterkorn on September 25, 2015 in Wolfsburg, Germany. Winterkorn resigned on Wednesday following charges by the U.S. Environmental Protection Agency that Volkswagen had installed software into its diesel cars sold in the U.S. that manipulates emissions test results. Volkswagen has since admitted that 11 million cars sold worldwide contain the software. The company faces up to USD 18 billion in fines in the U.S. and prosecutors in both the U.S. and Germany have launched investigations.  (Photo by Alexander Koerner/Getty Images)

When a company is beset by scandal and compelled to fire its top boss, should it really promote a trusted insider rather than breaking from the past and bringing in an untainted outsider with no institutional loyalty?

Volkswagen, which admitted last month that it had lied to regulators by rigging engines in 11 million of its heavily polluting diesel cars, had to confront that question with no time to spare. At first CEO Martin Winterkorn, 68, refused to resign, saying he was “endlessly sorry” for the scheme but insisting he had known nothing about it. Shortly thereafter, on Sept. 23, he took responsibility and fell on his sword. (The German magazine Der Spiegel reports that Winterkorn was the highest-paid German executive, earning $85 million over five years. Winterkorn is demanding he be paid the $11 million left on his contract.)

Just two days later the 78-year-old automaker announced it was appointing a longtime, well-respected VW veteran, Matthias Müller, who has headed Volkswagen’s luxury sports-car brand, Porsche, for the last five years. Müller has the support of both labor unions and Volkswagen’s controlling shareholders, including ex-chairman Ferdinand Pch, the grandson of Porsche’s founder.

Müller started at Volkswagen 38 years ago as an apprentice toolmaker for the Audi division. He left to study computer science at Munich University of Applied Sciences, returning to Audi in the IT department in 1984. He rose to product manager for Audi, and kept moving up the ranks. Close to Winterkorn, who appointed him head of VW’s product strategy, he ascended to the top job at Porsche, which owns a 51% stake in VW. Müller won praise for steering Porsche through the recession, almost doubling the delivery of new cars last year to nearly 200,000. Profit margins at Porsche are reportedly 18%.

Müller recently told Süddeutsche Zeitung that he felt he was an “approachable team player,” adding that “I do not like it when things get talked to death.”

He has also been praised for his outspokenness on controversial issues. A refugee who fled Eastern Germany as a three-year-old, he has been vocal about Germany’s response to the migrant crisis, a topic most German executives avoid. In an interview withSüddeutsche Zeitung published in early September, he recalled his own struggle to readjust to a culture similar to the place he had left, saying, “The people who are now arriving completely out of their culture. . . . We have to help.” He spoke about his feelings during a visit to a Porsche subsidiary in Schwarzenberg, a region that has been hostile to migrants. “We have to take a stand against extremism,” he said.

He’s also criticized his bosses’ interest in self-driving cars, tellingAuto Motor und Sport, a German car magazine, “I ask myself in an emergency, an autonomously driven auto is going to steer to the right into a truck or left into a compact car.”

But he has not distanced himself from Winterkorn. “It’s important to me to thank Dr. Winterkorn for everything that he has done for Volkswagen,” he said, according to a summary of his remarks provided by Volkswagen and reported in The New York Times.

Müller’s inside credentials are strong, but is he the best person to take Winterkorn’s place?

Rebecca Harris, a Green Party member of the European Parliament, told the Times that she was “disappointed” in the decision to promote Müller. Harris comes from the German state of Lower Saxony, which owns 20% of VW’s stock and is home to VW’s headquarters in the town of Wolfsburg. “What I would have loved would be now to go for a real shift, to bring in new people, not protecting the old way,” she said.

The Center for Auto Safety’s Dan Becker, director of the safe-climate campaign at the Washington, D.C.-based organization, told the Times that VW needed “to scour the house with an outsider who’s not afraid to get to the heart of this huge fraud and its perpetrators, however high. . . . Instead they’ve chosen a longtime VW crony.”

Likewise the Düsseldorf-based business paper Handelsblatt, calling the emissions scandal “Dieselgate,” says, “The time is ripe for a new beginning, but the supervisory board in Wolfsburg apparently didn’t have the courage to turn the page.” The Matthias appointment, it writes, “does not send a signal of fundamental change.” Handelsblatt goes on: “Müller is simply too closely tied to the old system.” He is indebted to Winterkorn and Piëch, the paper says. They are the people who turned VW into what it is today, “a complex, hierarchically organized power structure that’s nearly impossible to control.” Handelsblatt says that nothing happens at VW without board member Piëch’s support, but Müller will never get to the bottom of Dieselgate unless he distances himself from his longtime allies.

Several observers, including Handelsblatt, and Forbes contributor Neil Winton, have argued that VW should have picked VW brand chief Herbert Diess, a recent hire from BMW, who would have brought an outsider’s perspective and who was surely not involved in Dieselgate.

Longtime Forbes staffer Joann Muller, who has been doing excellent coverage of the VW saga, equates Müller’s appointment to “a shuffling of the deck chairs on the Titanic.” She reports that Volkswagen installed a new North American chief above U.S. President Michael Horn, and that sales and marketing head Christian Klinger is leaving the company, “not related to recent events,” according to VW. Jürgen Stackman, head of VW’s European SEAT brand is taking Klinger’s place on the board of management, and Audi sales and marketing boss Luca de Meo will lead SEAT.

VW’s decision to promote Müller also has its defenders. Stefan Bratzel, who directs a research group near Cologne called the Center of Automotive Management, told the Times that Müller stood out at Volkswagen because he spoke his mind, an attribute not shared by most VW executives.

Manuela Kasper-Claridge at German broadcaster Deutsche Welle, also praises Müller’s candor. He “doesn’t shy away from conflicts, doesn’t beat about the bush when it comes to identifying mistakes and appreciates working in a team.” Since he’s already been a successful executive for years, she writes, “He looks well suited to steer VW into calmer waters.” Still, she adds, he must be prepared to fire colleagues and shake up VW’s management structure. “The old boys’ network doesn’t count anymore,” she writes.

Müller seems like a capable CEO who has stepped into a vacuum. But he would do well to keep in mind that his company has illegally made use of so-called defeat devices in the past, as have other carmakers. In 1974, VW paid $120,000 to settle an EPA complaint that VW failed to disclose devices that tampered with emission controls on 25,000 1973 models. VW didn’t admit wrongdoing at the time, but the EPA’s complaint was similar to the current scandal: The devices deactivated emissions control systems. VW agreed to remove the devices. Cadillac, Ford and American Honda have also settled defeat device charges brought by the EPA.

Müller has a huge challenge before him. He has to investigate and fire the perpetrators of Dieselgate, he must contend with possible criminal charges in both the U.S. and Germany, a raft of likely class action suits brought by car owners and dealers, and serious damage to the VW brand. At 62, he may only be a CEO placeholder until VW finds a capable outsider to take on the daunting challenge of righting one of the worst corporate scandals ever. And maybe that’s all he should be.